Messaging manager
Background/Experience:
- 5-10 years relevant marketing experience, with the proven ability to motivate and execute in diverse and distributed cross functional teams; global experience is a plus
- Strong understanding of the telecommunications industry, players, needs and technologies
- Demonstrable business writing experience
- Strong writing and strategic positioning skills
- Solid understanding of the telecommunications industry and technologies
- Ability to develop creative, innovative and audience-centric messaging based on an understanding of Nokia’s business and customers
- Excellent communicator, including keen listening and presentation skills
- Collaborative work style with a bias for action
- Fast learner with the ability to work effectively in a rapidly changing and demanding virtual environment across time zones
- Self-starter
Nokia Marketing and Corporate Affairs is undergoing a fundamental shift towards audience-centric marketing, representing an evolution of Nokia's digital marketing initiative. This incorporates SiriusDecisions Go-to-Market Architecture Framework and is based on five key dials: prioritize audience segments, select buyer personas, isolate buyer needs, conduct portfolio mapping, and determine pathways to market.
- Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.
- Focusing on the buyer’s specific business needs, and how Nokia can solve them.
- Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia’s understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.
- Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.
- Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.
This is an exciting time for all of us here at Nokia. We are shaping a new stage to enable us to serve our customers even more effectively and achieve even more in our individual roles. And we’d love for you to join us, to help us realize this vision.
About Nokia:
We create the technology to connect the world. Powered by the research and innovation of Nokia Bell Labs, we serve communications service providers, governments, large enterprises and consumers, with the industry’s most complete, end-to-end portfolio of products, services and licensing.
From the enabling infrastructure for 5G and the Internet of Things, to emerging applications in digital health, we are shaping the future of technology to transform the human experience.
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Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.