Media Strategist
- Demonstrated large-scale expertise of emerging Ad-Tech and Mar-Tech strategies leveraging emerging technologies to drive measurable demand for B2B campaigns
- 10+ years’ experience in B2B marketing and multifaceted channel strategies, including proven experience with large, global, multi-channel campaigns and advisory services
- College degree in relevant field of study or equivalent job experience
- 10+ years of demonstrated experience in content marketing and channels
- Industry-recognized proficiency with Prior Agency and/or high-tech/Telco/software experience in driving demand generating campaigns
- Hands-on experience with Ad-Technologies such as Google Analytics, Double Click Manager, Digital Marketing Platforms (e.g. Blukai), Demand Side Platforms (e.g. The Trade Desk, Turn, etc), and other programmatic advertising channels
- Expertise with Facebook, YouTube, LinkedIn and other SMM channels, and using first party content to feed these channels for measured improvement
- Thorough knowledge of content syndication outlets and their target demographics, including reach, response rates and performance indicators.
- Deep understanding of Ad-Tech ecosystem and applicability to B2B marketing
- Strong attention to detail
- Excellent written and verbal communication skills
- Organized, strong analytical skills
- Able to work in a fast-paced environment
- MS Excel and PowerPoint proficiency
- Previous experience in the media planning process and use of media resources.
- Knowledge of digital measurement best practices