Funnel Reporting Analyst
- 8+ years of experience in analytics, marketing operations roles or executing successful B2B demand creation programs. Previously technology experience a benefit.
- Bachelor’s degree in related field of study required. Masters degree preferred.
- Marketing analytics experience required. Proven exposure or experience with Marketing Automation tools like Marketo/Eloqua, and Salesforce
- Hands-on experience with current Business Intelligence tools like MS PowerBI, Tableau and custom-development UI frameworks
- Solid understanding of Account Based Marketing activities, metrics, and best practices
- Demonstrated knowledge of inbound and outbound demand creation program implementation, execution, measurement, analysis, and reporting
- Demonstrated results in improving the full marketing and sales funnel conversions
- Strong analytical and interpretive skills with the ability to distill copious amounts of data (qualitative, quantitative, secondary etc.) into an insightful story with actionable recommendations
- Experience with advanced analytics tools and modelling concepts, such as SAS, R, and Python
- Must have database experience, understanding cloud-based architectures, systems integration (ETL), and performance tuning.
- Experience in Business Process Documentation that conform to industry standards (BPM, EPC, Six Sigma, and more) using programs like MS Visio
- Marketo Certified Expert a plus
- Salesforce certifications a plus
- Self-starter and strategic thinker
- Proven ability to turn complex ideas into well-structured processes
- Excellent communication skills, including group facilitation, executive communication, and advanced logical reasoning expressed through verbal communication
- Strong project management and analytical skills
- Passionate about moving from data and insight to action and impact with a sense of urgency
- Ability to proactively ensure all stakeholders and teams are fully aware of intelligence and actionable insights, derived from data
- Able to work effectively in a rapidly changing and demanding virtual environment across time zone
- Collaborative work style with a bias for action.
- Able to influence others to support decisions.
Nokia Marketing and Corporate Affairs is undergoing a fundamental shift towards audience-centric marketing, representing an evolution of our digital marketing initiative. This incorporates SiriusDecisions Go-to-Market Architecture Framework and is based on five key dials: prioritize audience segments, select buyer personas, isolate buyer needs, conduct portfolio mapping, and determine pathways to market.
- Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.
- Focusing on the buyer’s specific business needs, and how Nokia can solve them.
- Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia’s understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.
- Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.
- Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.