CSP Business Segment Global Field Marketing

Background/Experience:

• At least 5 years relevant marketing experience, including marketing to CSP customers
• Experience in CSP customer-facing roles or field marketing 

Skills:

• Motivating and leading a diverse and distributed marketing team
• Good understanding of channel marketing (inbound/outbound/face to face/digital)
• Strong co-ordination and ability to understand decision impact
• Business acumen to funnel and summarize a wide range of input and feedback
  

Behavior:

• Highly collaborative, able to work and motivate others in a virtual environment
• Living and breathing the Nokia culture and values

Knowledge:

• Understanding of all Go-to-Market Architecture Framework aspects
• Understanding of key industries and market segments relevant to the organization
• Basic level understanding of CSP Business segment related products, services and solutions
• Enterprise sales methodology, sales organization structures, both direct and indirect channels
• Nokia Marketing and Corporate Affairs is undergoing a fundamental shift towards audience-centric marketing. This represents an evolution of our digital marketing initiative. This incorporates SiriusDecisions Go-to-Market Architecture Framework and is based on five key dials: prioritize audience segments, select buyer personas, isolate buyer needs, conduct portfolio mapping, and determine pathways to market.  

This framework includes:

• Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.

• Focusing on the buyer’s specific business needs, and how Nokia can solve them.

• Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia’s understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.

• Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.

• Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.

This is an exciting time for all of us here at Nokia. We are shaping a new stage to enable us to serve our customers even more effectively and achieve even more in our individual roles. And we’d love for you to join us, to help us realize this vision.

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