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Jr Marketing Manager

MCA Marketing & Corporate Affairs
1900000DSD Requisition #
Nokia is a global leader in the technologies that connect people and things. With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things.


Serving customers in over 100 countries, our research scientists and engineers continue to invent and accelerate new technologies that will increasingly transform the way people and things communicate and connect. Nokia is an equal opportunity employer that is committed to diversity and inclusion.


Junior Marketing Manager, Insights and Analytics 


Nokia Software’s Intelligence and Operations Marketing, a function in Marketing & Corporate Affairs (MCA),seeks to strengthen the team with an enthusiastic, passionate and digitally savvy junior marketing manager, who can think and act from a customer’s perspective. The role requires you to have a good knowledge of the modern marketing toolbox and storytelling, and to be an advocate for the value-adds that analytics and artificial intelligence bring to the communication service providers’ (CSP) business and operations. 


We expect you to be knowledgeable in the needs and wants of business and technical CSP audiences (CIO, COO). The role requires you to be a tireless communicator for our software product portfolio’s distinctive differentiation, value and core advantages. We are looking for someone with an entrepreneurial mind-set and a disruptive start-up mentality – but with the ability to act in a grown-up organisation.


Although we have a significant and diverse product organisation, our marketing proposition stretches beyond its primary focus by leveraging and bringing in peering propositions to create the best customer value. This position will be required to think outside the box and collaborate with a globally spread organisation and product units.


Nokia Software Insights and Analytics


Insights product portfolio consists of analytics software for customer, service and network. The comprehensive assets stretch across the entire data journey, it includes Artificial Intelligence (AI), analytics, and insights software assets for real-time data intelligence that closes the cognitive gap from insights to instant multi-domain actions to improve customer experience, optimize operations, boost network performance, and increase revenue.


Nokia’s Insights software equips CSPs to run their business in digital time by augmenting human intelligence and automating processes. As a marketing manager, you will support disruptive and differentiating storytelling, messaging and content creation for Insights product software suite. 

Main responsibilities 

  • Design, develop and depict appealing insights and analytics marketing collaterals e.g. executive presentation, videos, white papers and infographics, to support marketing campaigns, sales engagements and solution selling 
  • Create, storify and visualise insights and analytics software and use case messaging, unique selling points, and value propositions in the cross-organisation teams 
  • Be an active contributor in world-leading, well-structured use case practise to create, develop and productise real-world operations, care and marketing use cases together with the customers 
  • Be an advocate for audience-based marketing (CIO, COO) activities and campaigns 
  • Support the go-to-market business development program of the sales team, and ensure that the programs are sufficiently equipped with compelling sales material
  • Lead the product and portfolio marketing related tasks of cross-organisational teams consisting of product management, sales, business development and R&D
  • Create marketing packages and promotional materials for pre-defined and jointly agreed marketing campaigns, and together with campaign strategists, drive marketing campaigns’ market adoption for reputation and sales lead generation
  • Ideate, innovate and create new ways to message and market Insights analytics software, use cases, solutions and products
  • Presenter in showcase demonstrations at the major telco fairs, sales trainings and analysts engagements
  • Contribute in the product release programs as a marketing specialist 


Qualifications and Qualities

  • Master's degree in business or in technical studies, preferably focusing on marketing and sales
  • 3-5 years of experience in software/solution/product marketing activities 
  • Pre-knowledge of telecommunications, artificial intelligence and analytics is an asset.
  • Track record in digital marketing and international experience are valued
  • Independent, highly motivated and enthusiastic player in cross-functional organisation
  • Presentation and demonstration experience to executive, business and technical audiences
  • Proven skills in creation of high-quality marketing collateral, use cases and content assets
  • Proven track record of creating marketing messages that attract attention of the pre-defined audiences, both business and technical buyers
  • Understanding of business and technical buyers, and their pain points, needs and wants
  • Vocal and vibrant team player with a lot of creativity and the will and skill to execute
  • Challenging the status quo by creating disruptive and differentiating messaging
  • Solid record of participating in marketing campaigns, and creating marketing material with appealing point of views

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Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.