Campaign Manager – Enterprise Marketing
Background/Experience:
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A University or advanced degree preferably in marketing, communications or business
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At least 5 of years relevant B2B marketing experience, motivating and leading a diverse and distributed marketing team; global experience is a plus
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Cross-functional, multi-phase and complex project management
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Campaign and program planning, execution, analytics, marcomm and optimization experience
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Customer, public relation and industry analyst engagement experience
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Digital and face to face marketing tactics experience to engage personas towards a desired outcome
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Technical/product category experience desirable
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Lives and breathes the company’s brand, culture and value
Skills:
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Ability to work in a collaborative way with campaign, program and tactic supporting teams
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Strong administrative and management skills, including the ability to organize, analyze and report on data from multiple systems and provide actionable recommendations
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Budget, vendor and agency management related to campaign, programs and tactics
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Excellent written and verbal communication skills
Behavior:
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Creative and innovative – can see the story in the information
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Drives process rigor and scale and expands processes to address strategic complexities
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Fast learner, able to understand new technologies and process changes
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Empathetic to buyers, customers, influencers, users and sales resources
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Flexible and able to shift strategies and tactics when required
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Detail oriented, well organized, efficient with time management
Knowledge:
- Marketing plans
- Target audience personas and buying processes, relevant industries/segments
- Relevant market trends and competitive marketing strategy and tactics
- Sales methodology and go-to-market plans, sales process and funnel basics
- Best practices and emerging trends related to industry and marketing innovation
- Content activation channels – paid, earned, owned, digital, face to face, inbound and outbound
- Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.
- Focusing on the buyer’s specific business needs, and how Nokia can solve them.
- Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia’s understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.
- Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.
- Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.
Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, we promote employment equity and encourage women, aboriginal persons, persons with a disability or members of a visible minority group to apply.